Keywords in SEO play a pivotal role in boosting your online presence. However, let's delve deeper and understand, what exactly is a keyword in SEO.

In online advertising, a keyword is a word or phrase that users input on search engine sites when they are seeking a unique service, product or information. Search engine optimization (SEO) heavily depends on the use of these keywords for website ranking.

The essence behind SEO keywords lies in their ability to connect what users are searching for to the content that you’re offering on your website. Wisely using these keywords will help attract the right audience and increase the likelihood of turnover.

Having What Is A Keyword established the definition of an SEO keyword, let's look at how to use keywords efficiently. Enhancing the use of keywords calls for a balance. You'd want to include relevant keywords to attract search engines but without stuffing your content with them.

One way is to place the keyword in your content’s headline. This not only helps in optimization, but also makes your content more relevant to the searcher's query. Also, consider using keywords in the metadata and headers of your website, as these are spots where search engines tend to look.

It's also essential to choose keywords that resonate with your target market. It means understanding the way they talk, their searching habits and their requirements.

In conclusion, a well-chosen SEO keyword can be a connection between what a person is looking for and the service or information you provide. It's a essential tool to be successful in the competitive world of digital marketing. However, success hinges on its effective and balanced use.